“Can US Air Power Prevent a War?” The answer, according to this May 1974 United Aircraft Corporation advertisement, “lies in how consistently America pursues a sound peacetime Air Power policy.”

American Air Power, of which missiles are a part, has now become so important that its strength or weakness can mean the difference between winning, losing, or preventing another world war.

To succeed in preventing war, our Air Power must be strong enough to discourage aggression before it starts. This means we must develop and built military aircraft in every category, including guided missiles, that are ready for instant retaliation—aircraft that are second to none in performance and strong enough in numbers to do the job.

What good fortunate that United Aircraft is there to supply the need! If you weren’t convinced already, allow us to scare your pants off: “With the US exposed to possible atomic attack, the need for this effort is more urgent than ever.” Be a good citizen! Support a “realistic, continuous Air Power program. Only through such a program can the nation meet, and even forestall, emergencies.”